Submitted by Jeremy Drzal on Fri, 04/08/2011 - 20:02
Inside CEO: Social Media, An Executive Perspective

The new CEO can be considered a Chief Engagement Officer responsible for leading employees, partners, customers, culture and brand. With this responsibility and so much access to information, comes new opportunities, risk and challenges if left unchecked.

Social media is not a passing fad, nor is it about one-way messaging. It is a new communication tools to be integrated into the culture, process and policies of a company to harness the voice of your brand and manage the tone in the market in a more powerful way. However, if not properly managed, it can create new levels of risk and exposure.

Inside the social media circle, an executive perspective on risk and opportunities

the social media circle on Prezi

Social media is having a profound impact on how an organization markets and manages their business. From marketing and sales to risk and compliance all the way through human resource executives must proactively address social media is being used throughout the entire organization including IT, operations, marketing, HR, legal and customer support.

This program outlines the dynamics organizations must address immediately to capitalize on market opportunities and establish policies for protection. We review the following aspects of how an organization of any size must think about social media and establish the right process and tools to efficiently and effectively manage the potential risks.

We examine how social media is being used by prospects, customers, competitors and employees.

  • Sales and Marketing
  • Competitive Usage
  • Market Research
  • Support
  • Crisis Management
  • Human Resources
  • Recruiting
  • Performance Reviews
  • Legal
  • Compliance
  • Intellectual Property Protection
  • Data Protection
  • Fraud Prevention
  • Risk Management
  • Compliance
  • Shareholder Value and Responsibility
  • Tools, Automation, Software and Cloud Computing
  • Apps and Widgets

Contact us or call +1.512.246.9301 to discuss how your organization can leverage our team of marketing, legal and risk management industry professionals to establish the proper social media programs for maximum potential and lower overall risk.